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VP/Director of Marketing
Play Hard Sports Inc. is North America’s first casual sports network focused exclusively on developing and publishing exceptional sports games and entertainment across the Internet. Headquartered in the shadow of the world-famous stadium at Foxboro, Massachusetts, this exciting new start-up is backed and funded by some of the biggest names in the sporting industry. Our team of executives consists of proven entrepreneurs that have previously started and grown online companies.
Are you the one? We are searching for a highly-talented and creative Vice President / Director of Marketing to oversee our explosive growth. This exciting position will focus on driving the creative strategies and tactics for Play Hard’s corporate branding, Internet advertising, marketing, guerrilla/viral programs, promotions, radio ads, event marketing, copywriting and creative materials. Working with a team of marketing professionals and outside agencies, this position will create, direct and oversee all aspects of the company’s marketing, public relations and communications strategy. This senior position reports to the CEO.
Responsibilities:
• Develop, optimize, and track search-friendly site content and pages for use across all company web sites; develop actionable management reporting and statistics on behalf of all paid and organic search activities.
• Serve as a thought leader across the entire enterprise on behalf of organic-search efforts, including monitoring industry (Google, MSN, Yahoo, etc) and competitor search development efforts and trends in order to position the company as the leading organic-search expert in the online space.
• Develop strategic management relationships with all major online distribution channels.
Qualifications:
• Savvy marketer and business manager with a record of quantifiable achievements, strong written and verbal communication skills, ability to use good judgment and work effectively inter-departmentally, thrive in a multi-task position within a fast paced environment. A can-do professional approach to business and a willingness to be held accountable for results.
• The ideal candidate will have prior experience marketing online services, content or entertainment through online search vehicles and has demonstrated strong strategic ability as evidenced by past performance that is highly-regarded for its superior products/services and the freshness and innovation of its marketing.
• Exceptional management skills in developing and executing sophisticated marketing strategies, tactics, plans and programs.
• Experience in building and launching online services including merchandising online business-to-consumer products and services.
• Highly resourceful; not dependent on large corporate staffs and resources.
• An undergraduate degree is required and an MBA degree is preferred.
If you want to join our team email hr@playhard.net with your resume and this position title in the subject line.
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© 2008 Play Hard Sports, Inc. All Rights Reserved.
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